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Our System. AWC is one of a new style of communications agencies, operating internationally, using the latest technology to bring together resources and skills rapidly to deliver advertising and marketing communications programmes for client companies across the world. The agency’s partners have substantial experience working for major blue-chip companies in many markets throughout Europe, North and South America, the Middle East, Africa and Asia . We provide a range of core services most demanded by marketing clients, using only experienced professionals in their respective fields. We have access to a pool of creative talent with Top 10 agency experience in London, Hong Kong, New York and other major business centres. Applying e-technology and taking a pragmatic approach to handling client business, we are able to deliver quality solutions to clients faster and more cost efficiently than the major agencies. Our fees will likely surprise those of you who currently employ a major network agency. Having a problem with your agency?
What maybe going wrong with your existing agency. The
old agency system which requires clients to pay for large overheads is
becoming more and more redundant. Richer clients are unknowingly cross-subsidising
their agency’s less economical business and funding their new business
drives. Large organisations no longer can respond rapidly to client needs
and often junior staff are put to work on large client briefs resulting
in lengthy project timings and weaker ideas and solutions. Networks are
‘notworks’ which have little cohesion and control over their
local offices as central overheads on international and regional offices
have been reduced to the bare minimum. Paying high agency fees for little
return is now being questioned by many clients.
Working with you, not for us. Our real ability is to listen carefully to a client brief and in particular we like to understand our clients’ people, business and operational methods – so that we can get down to working with them quickly and dovetail into their own systems smoothly and efficiently. We adapt to different corporate cultures effortlessly. We are good diplomats – helping to ensure that international implementation is guided carefully. We are not restricted by large agency politics and bureaucracy. We work on a simple model which enables ideas to be created for one or more markets and then be adapted and implemented with ease using people who know how to do it well. The ability and knowledge required to deliver multi-market campaigns is a vital skills set where years of experience can really make a difference and short-cut the many pitfalls. The AWC team has that experience and knowledge which we leverage on behalf of our clients.
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